ecoATM
2023
UK & U.S.A.
ecoATM machines give you cash on the spot for your old iPhone.
When the new iPhone launched, the “Hit the ecoATM” campaign generated buzz for customers to use cash from ecoATM to buy the new iPhone. I worked on video ideation and acted as junior art director in pre-production. I also developed the look & feel of digital and out-of-home secondary campaign assets.
U.S.A Commercial | In collaboration with a copywriter, I developed concepts that put ectATM’s cash benefit top of mind. We caught people’s attention and had a 90% completion rate on YouTube for the video.
U.K. Commercial | In collaboration with a copywriter, I worked on the pre-production and developed concepts that put ectATM’s cash benefit top of mind.
U.K. Commercial | In collaboration with a copywriter, I worked on the pre-production and developed concepts that put ectATM’s cash benefit top of mind.