Wyndham Rewards
2022
U.S.A.
Wyndham Rewards is the hotel industry’s simplest and most generous loyalty program.
Our goal was to highlight all the possibilities Wyndham Rewards points can unlock for its members. I worked on the ideation and art direction of brand videos, social media assets, and property material, as well as the look and feel of lifestyle photo shoots.
Social Feed, Stories & Messaging | I worked to utilize our lifestyle and property photo and video library to concept and develop narratives on social. Resulting in a 64% increase in social audience growth since launch.
Collatral Design | In developing these materials, we adhered closely to the Wyndham Rewards brand guidelines, ensuring consistency across visual identity, typography, color schemes, and overall design language. Every detail was carefully crafted to align with the established brand principles, maintaining a cohesive and recognizable look while enhancing the user experience for Wyndham Rewards members.
Lifestyle Photography | I worked on the ideation and pre-production of the lifestyle shot in Wyndham Rewards Hotels | Photographer: Todd Selby